This module aims to  To  be able to develop skills in assessing thecommercial routes available to introduce a product or service into the market. To be adept in market information gathering andanalysis. To develop presentation and communicationskills and reporting skills beyond the classic essay format.  To distinguish clearly between thedifferent business models available and to contrast merits and drawbacks ofeach solution.

(LO1) All students will be able to gather and analyse business data information

(LO2) All students will be able to understand technology transfer dynamics

(LO3) students will be able to communicate their ideas and work in a clear and concise manner

(LO4) Students will be able to present data and project proposals in a professional manner, easily recognised by industry and companies.

(S1) Commercial awareness

(S2) Problem solving skills

(S3) Teamwork

(S4) Organisational skills

(S5) Leadership

Building on the know-how acquired in the core coursesof their degree, students in this module will have to choose between two different practicalprojects at the end of the introductory lecturers and seminars: (1) a business plan for an innovativeproduct or service; (2) a business report on a real companycase.   Lecturers, seminar and workshop will cover topics such asTechnology Readiness Level, Manufacturing Readiness Level, Intellectual Property, Non- Disclosure Agreements and Contracts, Funding Stages for aCompany, Raising Capital by Shares or Debt, Team Recruiting   and Business Models. Library references will be available through the module readinglist and key learning resources will be available via VITAL. In addition to the sources available via the module andsuggested by lecturer – all important and to be read and utilized– students willbe required to look for alternative and additional source of information on thetopic introduced and to use them in the preparation of their business plan and presentation or business report and presentation.

Teaching Method 1 - Group Project
Description: Students will be divided in groups to prepare a business case or business report. This will include data gathering and analysis, decision making, discussion of strategy and alternative, written report preparation and presentation in front of a selected panel. To guide the students through the process, tailored lectures on Innovation and Entrepreneurship will be delivered top illustrate fundamental concepts and methods, together group specific workshops.
Attendance Recorded: Yes

Teaching Method 2 - Case Based Learning
Description: Student will attend seminars and lecture deliver by technology transfer professionals and companies representative that will present case studies selected from their own professional experience. the seminars will be followed by an open discussion students-speaker-module leader.
Attendance Recorded: Not yet decided