Module Details
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title MANAGING CLASSICAL MUSIC
Code MUSI541
Coordinator Dr ML Jones
Music
Eben@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2017-18 Level 7 FHEQ First Semester 30

Aims

Thus module aims to

Introduce the student to the Management as an essential skill-set in the delivery of music outcomes; notably, the maintenance and development of a symphony orchestra and the maintenance and development of a large concert venue and a smaller music venue.

Identify the challenges of managing a complex music organisation, department-by-department.

Introduce students to core and specific managerial skill-sets

Learning Outcomes

The student will be able to identify, appraise and critique the core aims of management

The student will be able to describe, assess and evaluate the specific challenges associated with specific ''regions of management within a music organisation.

The student will be familiar with the goals of distinct forms of music organisation, notably a symphony orchestra and a large venue and be able to appraise and evaluate those goals.

The student will be able to locate classical music within the wider market for music and interpret and elucidate the range of forces active in such a market.

The student will be able to elucidate and interpret the contrasts entailed when managing an orchestra alongside two venues.
The student will be able to assess and critique the range of constraints and opportunities  involved in the maintenance of charitable status and stakeholder engagement, more generally.

Syllabus
1 

The role of the Manager in a large organisation

The practice of managers in:

Overseeing all operations and stakeholder engagement

Orchestra - musicians, sections, rehearsal, repertoire, conductor.

Live Performances and programming seasons

Touring - national, international

Recording

Venue Management

Box office and ticketing

Marketing and Publicity

Programmin g

Financial Management

Charitable status and Educational outreach

Health and Safety


Teaching and Learning Strategies

lecture - The lecture format is used to breakdown the content of the module in ways that assist the delivery of the stated aims of the module.

Each week will feature a guest speaker from the Philharmonic''s managerial staff. This will be followed by a group ''de-brief'' session and a discussion of what we have learned.

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours           48
The lecture format is used to breakdown the content of the module in ways that assist the delivery of the stated aims of the module.
48
Timetable (if known)           Each week will feature a guest speaker from the Philharmonic's managerial staff. This will be followed by a group 'de-brief' session and a discussion of what we have learned.
  		 
Private Study 252
TOTAL HOURS 300

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Coursework  3, 500 words  During Semester 1  40  Yes  Standard UoL penalty applies  Portfolio 
Coursework  5, 000  During first semester assessme  60  Yes  Standard UoL penalty applies  Essay Notes (applying to all assessments) - none 

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.
Explanation of Reading List:

There is an obvious need to engage with ''orthodox'' managerial literature, but music, and within music, classical music evidence their own distinct and distintive demands where the management of outcomes is concerned. Further, the module deals with two distinctive sets of outcomes: the ''health'' of a symphony orchestra and the viability of two music venues - one large and ''general'', the other small and ''niche''. So it is, the literature is a mixture of skills-focused, contextual and historical studies of music and music industry, and the theorisation of the interaction of both.