Module Details |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | WORKING IN MUSIC INDUSTRY | ||
Code | MUSI252 | ||
Coordinator |
Mr M Flynn Music Mathew.Flynn2@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2019-20 | Level 5 FHEQ | First Semester | 15 |
Aims |
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• The module aims to identify the skills necessary to advance careers, whether as a musician or within a music company of some kind. |
Learning Outcomes |
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(LO1) Communication Skills - In completing the module including the assessed components the student should become aware of and able to identify the centrality of informal communication in music industry. The relevant academic communication skills should also be enhanced. The student should also have developed and demonstrated formal written communication in the form of a CV and cover letter. |
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(LO2) Research Skills - especially with regard to the second assignment, a student's ability to research contemporary music-industrial practice should be improved by satisfactory completion of the module. |
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(LO3) Comprehension - the material encountered in the course of the module requires that an individual student's ability to interpret data of contrasting provenance should be improved. |
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(LO4) Critical Thinking - The field is a challenging one and critical thinking is essential to understanding the co-existence of formal and informal elements operationalised in the creation of commercial music outcomes. |
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(LO5) Writing Skills - The writing skills of students will develop through engaging with differing assignment tasks; the organisation of a case study involves expressive abilities that are in some ways distinct from those involved in responding to an assignment title. |
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(LO6) Applied Skills - music industry is a fast-moving and protean field given its now deep implication with the internet and information technology, more widely. Analysing music's entanglement with not simply music companies but media, internet and IT companies develops the skills associated with media analysis. |
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(LO7) IT Skills - a student's IT skills are enhanced by needing to explore the wide range of practices that are engaged when music companies (and independent musicians) seek a mutually-satisfying commercial relationship with actual and potential customers. It is the co-ordination of musical offer across multiple platforms that defines music business success under current conditions. |
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(LO8) Maths Skills - music companies all seek profit from adding value to the work of musicians. In an online environment, data of all kinds are generated that can contribute to the strategies employed by music companies and by individual musicians. Understanding, for example, how individual access to a music 'stream' generates a royalty must necessarily draw on and stimulate the individual's ability to apply mathematical knowledge and understanding. |
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(LO9) Employability Skills - Employabilty skills should be greatly enhanced through satisfactory completion of the module. Music industry is an opaque field and modular content is aimed to dispel this opacity. Students are empowered professionally by being encouraged to develop an understanding of the specific blends of informal and formal behaviours associated with generating commercial music outcomes (recordings, licences and performances). |
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(S1) Learning and Study Skills. |
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(S2) Research Skills. |
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(S3) Information and Digital Literacy. |
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(S4) Employability Skills. |
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(S5) Writing Skills. |
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(S6) Applied Skills. |
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(S7) Maths Skills. |
Syllabus |
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What is industrial about music? Musicians and Industry. Record Companies and the value they add. Music Publishers and Collection Societies. Live Agents and Promoters. Do-it-Yourself and its limitations. Artist Managers. Music Contracts - Recording, Artist Management, Publishing, Live Performance. Music and the Internet. Music and Branding. Promotions and Marketing. Modular content will emphasise the 'doing' of tasks; the inter-relations these become part of; the need for musicians to understand that they must not only negotiate appropriate 'deals', but they must also monitor them. In these ways, the module adds 'flesh' to the 'bones' represented by the first year industry module, but will be sufficiently free-standing to make it unnecessary to have studied music industry in the first year. |
Teaching and Learning Strategies |
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Teaching Method: Lecture Teaching Method: Seminar Self-directed Learning: Self-directed learning will take several forms: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
12 |
24 36 |
96 | |||
Timetable (if known) | |||||||
Private Study | 54 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment ID: Job Application Assessment Description: Coursework: Present a maximum 2 page CV and 1 page cover letter for one of the music industry jobs listed. Reassessment Opportunity: Yes Penal | 3 pages | 30 | ||||
Students have a choice between 2 final options: Option 1 Assessment ID: Job Interview Assessment Description: 25-30 minute video interview for a music industry post on SONRU software Reassessmen | Option 1: 3000 words | 70 |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |