Module Details |
| The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
| Title | EXPLOITING THE MEDIA | ||
| Code | MNGT612 | ||
| Coordinator |
Dr SP Edwardson Mechanical, Materials & Aerospace Eng S.P.Edwardson@liverpool.ac.uk |
||
| Year | CATS Level | Semester | CATS Value |
| Session 2018-19 | Level 7 FHEQ | Second Semester | 5 |
Aims |
|
|
To introduce approaches to exploiting the media for societal impact. |
|
Learning Outcomes |
|
|
Media literacy including producing professional communications and handling journalist''s questions. |
|
Syllabus |
|
| 1 |
Media literacy including producing professional communications and handling journalist''s questions. How the media works. |
Teaching and Learning Strategies |
|
|
Lecture - Review of pre-session learning |
|
|
Practical - Writing a press release based in the pre-course assignment |
|
|
Seminar - Expert-led discussion of press releases |
|
|
Role Play - Recorded interview on press release |
|
|
Formative Feedback (e.g. peer, revision sessions) - Expert and peer feedback on role play |
|
Teaching Schedule |
| Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
| Study Hours |
2 Review of pre-session learning |
1 Expert-led discussion of press releases |
1 Writing a press release based in the pre-course assignment 2 Recorded interview on press release 1 Expert and peer feedback on role play |
7 | |||
| Timetable (if known) | |||||||
| Private Study | 43 | ||||||
| TOTAL HOURS | 50 | ||||||
Assessment |
||||||
| EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
| CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
| Practical Assessment | 15 minutes | During intensive one-day sessi | 25 | Yes | Standard UoL penalty applies | Recorded interview on press release |
| Coursework | 700-words | Post-course | 75 | Yes | Standard UoL penalty applies | Write Sunday newspaper article based on pre-course assignment Notes (applying to all assessments) - none |
Recommended Texts |
|
|
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. Explanation of Reading List: |
|