Module Details

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title MANAGING NEW PRODUCT DEVELOPMENT
Code MNGT617
Coordinator Dr R Barrett
Civil Engineering and Industrial Design
Richard.Barrett@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2019-20 Level 7 FHEQ First Semester 15

Aims

To develop knowledge, understanding and mastery of the main concepts of the subject and the main models used.

To develop analytical skills in applying the concepts and models to real-life examples.

To stimulate an appreciation of the challenges of managing new product development and the importance of this function to the success of organisations.


Learning Outcomes

(LO1) On successful completion of the module, students should be able to demonstrate knowledge, understanding and mastery of the nature and importance of technological development in commercial organisations with particular reference to new product and service development.

(LO2) On successful completion of the module, students should be able to demonstrate knowledge, understanding and mastery of processes in New Product Development.

(LO3) On successful completion of the module, students should be able to demonstrate knowledge and understanding of how organisations attract and use creative people.

(LO4) On successful completion of the module, students should be able to demonstrate ability in applying knowledge of the above topics to describing and explaining qualitative aspects of New Product Development.

(LO5) On successful completion of the module, students should be able to demonstrate ability in applying knowledge of the above topics to applying the principles and methodologies of New Product Development to examples of products, market sectors and companies.

(LO6) On successful completion of the module, students should be able to show experience and enhancement of an appreciation of industries and organisations where Product Development occurs.


Syllabus

 

- Technological Innovation Need for Innovation STEEP Factors influencing Commercial Organisations Technology Foresight Key trends for the future
- The process of technological innovation
- New Product Development Technology Strategy New business generation and programmes
- Managing the New Product Development process
- Lessons from the past Trends for the future
- Applying the lessons from the past
- Concurrent Engineering: concept and practice; time-to-market
- R&D in commercial organisations
- Managing People
- Organisation Structures Individual and group considerations


Teaching and Learning Strategies

Teaching Method 1 - Lecture Description: Traditional Lectures / Seminars


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

          24
Timetable (if known)              
Private Study 126
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Exam There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :S1  120 minutes.    70       
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
A Reflective Essay There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment. Assessment Schedule (When) :S1  2000 Words    30       

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.