ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title SPORTS ECONOMICS AND ANALYTICS
Code ULMS861
Coordinator Prof IG Mc Hale
Marketing and Operations
Ian.Mchale@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2018-19 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
None 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
MSc Sports Business

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24
A series of lectures in which students will be expected to read the relevant papers corresponding to each lecture and to participate actively in discussions around particular topics or questions. Lectures will focus on critical aspects of the contemporary football business. Each class will be divided into formal lecture sessions and discussion sessions. Formal lectures will introduce key areas for analysis.
          24
Timetable (if known)              
Private Study 126
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Unseen Written Exam  120  Semester two  60  Yes  Standard UoL penalty applies  Examination Notes (applying to all assessments) - none 
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Coursework  2500 words  Semester two  40  Yes  Standard UoL penalty applies  Individual written assignment 

Aims

The module aims to:

Provide students with basic analytical tools to understand economic problems using sports economics as a laboratory.

Explore the causes and consequences of a managerial chan ge on ‘sports performance’ (business and athletic)

Enable students to accurately predict the demand for sport as required in management practice

Inspire students to think critically and draw on concepts derived from the economics of crime (using information f rom sports economics) to develop more ethically reflexive management practice.


Learning Outcomes

Be able to interrogate and critically evaluate key contemporary issues regarding sports business and associated industries based on economic data and analysis.

Be able to critique sports business practice, and make justified recommendations based on data analytics

Be able to critically analyse, and synthesise a range of (possible conflicting) ideas derived from sports economics through formal and informal written and verbal communication mediums.

Be able to use secondary data and economic principles to suggest, and justify alternative courses of sports business practice

Be able to use economics and data analytics to inform and develop practices in other areas of sports business such as marketing, sponsorship, and the use of social media.

Teaching and Learning Strategies

Lecture - A series of lectures in which students will be expected to read the relevant papers corresponding to each lecture and to participate actively in discussions around particular topics or questions.

Lectures will focus on critical aspects of the contemporary football business. Each class will be divided into formal lecture sessions and discussion sessions. Formal lectures will introduce key areas for analysis.

Syllabus
1 

- Why study sports economics? Not because it’s big business!                   

- The American and European models of sport.

- Consumer demand forecasting and analytics.

- The role of ''big data'' in sport.

- Modelling sport & TV audience.

- Analysis of players'', team, club (brand) behaviour.

- Causes and consequences of managerial change.

- Corruption in sport.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.
Explanation of Reading List:

Available in module handbook on Vital.