ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title E-BUSINESS MODELS AND STRATEGY
Code EBUS301
Coordinator Dr KS Lam
Operations and Supply Chain Management
hugolam@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2018-19 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
ULMS101; ULMS151 n/a 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
Programme:NX01 Year 4 Programme:N501 Year 4 Programme:NX00 Year 3 Programme:N500 Year 3 Programme:BCG0 Year 3 Programme:Y001 Year 3 Programme:L000 Year 3 Programme:N300 Year 3 Programme: GN34 Year 3 Programme: G3N4 Year 4 Honours Select - major (75%) Business pathway Honours Select - joint (50%) Business pathway

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 30
The lecturers will cover the knowledge required to understand the role of technology in strategy i.e., how technology fits with different strategic approaches. It will also examine what this can mean in practice through theory and then case studies. There will also be an examination of specific models of technology utilisation.
6
The seminars will explore what it means to develop a strategic use of technology through to its implementation.
        36
Timetable (if known) 6*2 hrs and 6* 3hrs
  		6*1 hours
  		         
Private Study 114
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Coursework  2500 words  First Semester  50  Yes  Standard UoL penalty applies  Coursework 1 
Coursework  2500  First Semester  50  Yes  Standard UoL penalty applies  Coursework 2 Notes (applying to all assessments) Assessment is by individual assignment. Further information about the assignment will be provided in the module handbook at the start of the semester.” 

Aims

To provide an introduction to the appraisal and formulation of e-business strategy and contemporary e-business models.


Learning Outcomes
To understand the basics of business strategy;

To understand the capabilities and therefore business capabilities and therefore business strategies enabled by the Internet;

To be able to analyse, understand and constructively criticise an existing e-business strategy;

To be able to formulate an e-business strategy to help in addressing the strengths, weaknesses, opportunities and threats faced by a business;

To have well founded views on the future development of e-business models.


Teaching and Learning Strategies

Lecture - The lecturers will cover the knowledge required to understand the role of technology in strategy i.e., how technology fits with different strategic approaches. It will also examine what this can mean in practice through theory and then case studies. There will also be an examination of specific models of technology utilisation.

6*2 hrs and 6* 3hrs

Seminar - The seminars will explore what it means to develop a strategic use of technology through to its implementation.

6*1 hours

Syllabus
1 
The syllabus includes:
  • Technology in Business.
  • An introduction to strategy and models in a general business sense.
  • The evolution of business strategy.
  • Strategic Analysis.
  • Defining e-Business.
  • The Bullwhip effect: The Praxis of Technology in Business.
  • Examples of e-enabled business strategy.
  • Review of contemporary e-business models.
  • Capabilities of the Internet and the business capabilities thereby enabled.
  • A methodology for the development of e-business strategy.
  • An exploration of possible future developments of e-business.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.
Explanation of Reading List: