ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title INTERNATIONAL MARKETING
Code MKIB356
Coordinator Dr M Lim
Marketing (ULMS)
Ming.Lim@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2018-19 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

   5

       29
Timetable (if known)              
Private Study 121
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Individual Coursework There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :1  2000 words    50       
Paired Coursework There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :1  1800 Words    50       

Aims

This module aims:

to introduce students to the international environment for marketing;

to build an appreciation of how they might go about building international activities;

to introduce students to the concept of global marketing management;

to develop an understanding of the key types of international transitions.

Learning Outcomes

(LO1) Students will be able to identify the major changes in the international trading environment and their impact on the marketing activities of global businesses.

(LO2) Students will be able to develop marketing strategies appropriate to industrialised, developing and lesser developed economies, and identify and explain the relevant sources of information and analysis necessary to support the appropriate strategy.

(LO3) Students will be able to critically evaluate the mix decisions that need to be taken to support global marketing activity.

(S1) Problem solving skills

(S2) Commercial awareness

(S3) Organisational skills

(S4) Communication skills

(S5) IT skills

(S6) International awareness

(S7) Team work

Teaching and Learning Strategies

Teaching Method 1 - Lecture
Description: The focus of lectures is on the disseminating key ideas of International Marketing in particular where they deviate from or are similar to, traditional home marketing theory and practice.
Attendance Recorded: Yes

Teaching Method 2 - Tutorial
Description: Tutorials will focus on engaging students with relevant academic literature and comparing it with the practice of International Marketing.
Attendance Recorded: Yes

Syllabus
 

The international marketing imperative;

The international marketing environment: cultural/social, political/legal, financial and economic;

Consumer trends impacting upon internationalmarketing activities;

Global strategic planning;

Export and market entry processes;

The global marketing mix;

Contemporary debates in marketing;

International communications and promotion;

Marketing analysis, planning, implementation and control;

International marketing transition;

Course review and revision.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.