ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | FOOTBALL ECONOMICS AND ANALYTICS | ||
Code | ULMS804 | ||
Coordinator |
Dr B Buraimo Economics B.Buraimo@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2018-19 | Level 7 FHEQ | First Semester | 10 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
28 |
28 | |||||
Timetable (if known) | |||||||
Private Study | 72 | ||||||
TOTAL HOURS | 100 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Individual analysis of data There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :Semester 1 | Equivalent to 1000 w | 40 | ||||
Individual report There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When) :Semester 1 | 2000 words | 60 |
Aims |
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The aims of this module are that students will be able to: Develop an understanding of key economic principles; Apply critically a range of economic theory including supply and demand to develop an in-depth understanding of the football industry; Understand basic analytical tools aimed at testing the relevance of economic theory and their relevance to the football industry; Model and predict the demand for sport as required in management practice; Be inspired to think critically and draw on economic concepts to develop a critical understanding of management practices and decision-making. |
Learning Outcomes |
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(LO1) Be able to evaluate critically key contemporary issues regarding football business and associated industries based on economic data and analysis; |
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(LO2) Be able to use economic theory and data analytics to inform management practices in the football business; |
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(LO3) Be able to use secondary data and economic principles to suggest, and justify alternative courses of football business practice. |
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(S1) Quantitative/statistical analysis and interpretation of economic data |
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(S2) Research skills (secondary data collection and synthesis) |
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(S3) Academic writing |
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(S4) Problem solving skills |
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(S5) Commercial awareness |
Teaching and Learning Strategies |
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Teaching Method 1 - Lecture |
Syllabus |
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Demand for and the supply of football; Stadium attendance demand; Broadcasters’ and television audience demand; Competitive balance and outcome uncertainty; Big data; Modelling consumer demand; Analysis of players' and team performance; Causes and consequences of managerial change; Contemporary issues in football. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |