ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title DEVELOPING A BUSINESS PROPOSITION
Code ESTE403
Coordinator Prof JS Smith
Electrical Engineering and Electronics
J.S.Smith@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2018-19 Level 7 FHEQ First Semester 20

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
None 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
MSc Sensor Technologies and Enterprise (ESTE)

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours   44
In-class scheduled time for teaching and discussion of topics.
        44
Timetable (if known)              
Private Study 156
TOTAL HOURS 200

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Coursework  2000 words  Year 2, semester 1  30  Yes  Standard UoL penalty applies  Business model canvas 
Coursework  2000 words  Year 2, semester 1  40  Yes  Standard UoL penalty applies  Reflective log 
Coursework  30 minutes  Year 2, semester 1  30  Yes  Standard UoL penalty applies  Individual panel presentation Notes (applying to all assessments) Learning outcomes 1 and 2 are covered by assessment 1. Learning outcome 3 is covered by assessment 2. Learning outcome 4 is covered by assessment 3. Students who fail the presentation will be reassessed via an individual written assignment. 

Aims

To provide the theoretical and practical skills required to operate professionally in the commercialisation of sensor systems in global markets.

Learning Outcomes

Develop a value proposition statement demonstrating an understanding of relevancy, quantified value and unique differentiation.

Understand the process of active customer discovery.

Practically demonstrate articulation of an idea to relevant stakeholders.

Develop reflective skills and demonstrate entrepreneurial learning.

Teaching and Learning Strategies

Seminar - In-class scheduled time for teaching and discussion of topics.

Syllabus
1 

Introduction to the Business Model Canvas (BMC), and its use to develop a minimum viable product concept to test the market. Students will be expected to state hypotheses, test problems and solutions and be able to articulate how the product delivers specific benefits to their target market. Competitor analysis will be undertaken and the value proposition will be developed further resulting in the identification and evaluation of potential customers.

 

Methods of presenting and articulating value propositions to a range of stakeholders will be reviewed. Appropriate influencing strategies and the needs of business and investment audiences will be considered. The need to adapt verbal and written pitches to specific audience needs will be covered.

 

Entrepreneurial learning strategies and new venture based reflective practice will b e included. The reflective process and key case studies of high level technological entrepreneurship successes and failures will be included to allow students to develop individual entrepreneurial learning competences.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.
Explanation of Reading List: