ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title THE DIGITAL BUSINESS
Code EBUS301
Coordinator Dr JA Davies
Operations and Supply Chain Management
Jennifer.Davies@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2024-25 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
ULMS151 ORGANISATIONS AND MANAGEMENT; ULMS101 FUNCTIONS OF BUSINESS I 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

 6

         30
Timetable (if known)              
Private Study 120
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Assessment 1: Group video presentation Assessment Type: Group video presentation Size: 10 minutes of content Weighting: 30% Reassessment Opportunity: Yes (3 minute individual video) Penalty for L  10    30       
Assessment 2: Coursework Assessment Type: Coursework Size: 3000 words Weighting: 70% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment:  0    70       

Aims

To provide an introduction to the appraisal and formulation of e-business strategy and contemporary e-business models.

Learning Outcomes

(LO1) Students will be able to explain the basics of business strategy

(LO2) Students will be able to evaluate the capabilities and therefore business capabilities and therefore business strategies enabled by the Internet

(LO3) Students will be able to analyse, evaluate and constructively criticise an existing digital business strategy

(LO4) Students will be able to propose a digital business strategy to help in addressing the strengths, weaknesses, opportunities and threats faced by a business

(LO5) Students will be able to develop well-founded views on the future development of digital business models

(S1) Problem solving skills

(S2) Commercial awareness

(S3) Organisational skills

(S4) Communication skills

(S5) Lifelong learning skills

Teaching and Learning Strategies

Teaching Method: Lecture
Scheduled Directed Student Hours: 24
Attendance Recorded: No

Teaching Method - Seminar
Description: The seminars will explore what it means to develop a strategic use of technology through to its implementation.
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes

Self-Directed Learning Hours: 120
Description: These independent learning hours are aimed at supporting the directed student learning. The module leader will provide guidance in the form of suggested readings and topics to examine with the expectation that students are well prepared to contribute to the seminar activities and to understand the content of lectures. Self-Directed Learning will include research activity, developing academic writing skills, and wider reading to support the module

Skills/Other Attributes Mapping

Skills / attributes: Problem solving skills
How this is developed: Through activities that foster the identification, analysis, and resolution of business threats and opportunities in a digital context.
Mode of assessment (if applicable): Group video presentation

Skills / attributes: Commercial awareness
How this is developed: By engaging with case studies, current and emerging digital business trends, and strategic analysis during lectures and seminars.
Mode of assessment (if applicable): Group video presentation and coursework

Skills / attributes: IT literate
How is this developed: Students are encouraged to investigate and use technology solutions throughout the module.
Mode of assessment: Coursework

Skills / attributes: Ethically aware
How is this developed: Through class discussions about ethical technology leadership.
Mode of assessment: Coursework

Skills / attributes: A team player;
How this is developed: During seminar sessions where certain activities involve students working as a part of a digital consultancy team.
Mode of assessm ent (if applicable): Group video presentation

Skills / attributes: Communication skills
How this is developed: Throughout the module students are encouraged to engage and share their opinions with each other about new technologies and what this means for digital business strategy.
Mode of assessment (if applicable): Group video presentation

Skills / attributes: Lifelong learning skills
How this is developed: Through encouraging independent investigation and continuous engagement with emerging digital business models.
Mode of assessment (if applicable): Group video presentation, Coursework

Syllabus
 

The syllabus includes:

Technology in Business;

An introduction to strategy and models in a general business sense;

The evolution of business strategy;

Strategic Analysis;

Defining Digital Business;

The Bullwhip effect: The Praxis of Technology in Business;

Examples of digital technology enabled business strategy;

Review of contemporary digital business models;

Capabilities of the internet and the business capabilities thereby enabled;

A methodology for the development of digital business strategy;

An exploration of possible future developments of digtital business.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.