The module aims to provide a solid base of academic and professional skills required for success at university and in the graduate career market.

(LO1) Students will be able to demonstrate skills in sourcing and referencing data.

(LO2) Students will be able to apply appropriate approaches to analysing data, interpreting findings and developing an argument.

(LO3) Students will be able to demonstrate how to communicate to different audiences, including academic and professional.

(LO4) Students will be able to discuss their personal academic goals and how these fit with a professional future.

(LO5) Students will be able to demonstrate the ability to work in teams and manage time effectively in a stressful environment.

(S1) A team player

(S2) An excellent verbal and written communicator

(S3) Organisational skills and able to work under pressure

(S4) IT skills

(S5) Lifelong learning skills

(S6) Numeracy

Teaching Method: Lecture
Description: Key themes will be presented in sessions
Scheduled Directed Student Hours: 24
Attendance Recorded: Yes

Teaching Method: Seminar
Description: Students will carry out a task relating to their marketing project activity. This will typically be a group activity and will involve team work
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes

Self-Directed Learning Hours: 114
Description: This will consist of preparation for seminars (reading journal articles, carrying out basic analytic tasks for discussion) and work on assignments.

Skills/Other Attributes Mapping

Skills / Attributes: A team player
How this is developed: Students learn about and discuss effective team working in a lecture and seminar. For example, students are introduced to Tuckman’s Stages of Small Group Development. The module also includes collaborative team work which involves students communica ting with each other, organising roles and responsibilities, working together to solve problems and/or present ideas, and creating content together.
Mode of assessment: Practical Assessments

Skills / attributes: An excellent verbal and written communicator
How this is developed: Lecture on modes of communication and assessment tasks which require students to collaborate with each other as well as consider ways to communicate effectively with an audience. During the module, students also communicate points of reflection in their assessment work.
Mode of assessment (if applicable): Practical Assessments and Personal Review

Skills / attributes: Organisational skills and able to work under pressure
How this is developed: Learning sessions focusing on time management. Students can also develop this skill by managing time well to attend learning sessions and engage in assessment tasks. Assessment work such as the practical assessment also involves planning ta sks and organising roles and responsibilities.
Mode of assessment Practical Assessments

Skills / attributes: IT skills
How this is developed: Lecture and seminar from Library regarding locating resources available online. Furthermore, students will engage in assessment tasks which involve working in online environments or using particular digital tools
Mode of assessment (if applicable): Practical Assessments and Personal Review

Skills / attributes: Lifelong learning skills
How this is developed: The whole module. Students will engage in assessment tasks which encourage students to develop a range of skills, including teamwork, communicating effectively, commercial awareness, digital confidence, self-confidence, be resilient and think creatively, solve problems, develop ethical awareness, and be reflective. Furthermore, learning session content places emphasis on a range of valuable skills for personal and professional development and reflective element s included in assessment work encourages students to contemplate important skills to develop for their future. Mode of assessment (if applicable): Practical Assessments and Personal Review

Skills / attributes: Numeracy
How this is developed: Group work tasks which involve analysing data.
Mode of assessment: Practical Assessments

1. Transition to Higher Education (reflection on skills, development of independent learning, expectations of HE);

2. Developing academic scholarship (reading, taking notes, searching databases, reading academic articles, essay writing, report writing, referencing, critical thinking)

3. Team work and cultural awareness

4. Presenting professionally

5. Professional behaviour (business communications and etiquette)

6. Report writing (communicating ideas concisely to different audiences, using evidence, writing an Executive Summary)

7. Using technical software

8. Using quantitative data and qualitative data

9. Reflective practice

10. Networking and graduate insights – programme-specific