ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | CRITIQUING MARKETING | ||
Code | ULMS791 | ||
Coordinator |
Dr A Daskalopoulou Marketing (ULMS) A.Daskalopoulou@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2024-25 | Level 7 FHEQ | Second Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
10 |
10 |
5 |
25 | |||
Timetable (if known) | |||||||
Private Study | 125 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Individual written assignment. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. | 0 | 100 |
Aims |
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To develop the fundamental knowledge of marketing disseminated in other modules and provoke critical thinking; To provide an opportunity for students to engage with alternative approaches to the study of marketing; To examine the development of marketing thought and theory, as well as contemporary issues, alternative perspectives, and critical insights. |
Learning Outcomes |
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(LO1) Students will be able to critically evaluate the role of marketing practice in society. |
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(LO2) Students will be able to critically evaluate marketing theory. |
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(LO3) Students will be able to create more ethical, diverse, and inclusive campaigns as future marketing managers. |
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(LO4) Students will be able to identify how to support vulnerable consumers as future marketing managers. |
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(LO5) Students will be able to critically analyse the impact of current and future trends on the role and implementation of marketing. |
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(S1) Commercial awareness. The module is designed to help students gain knowledge and understanding of the business world, for example one workshop focuses on how marketeers can respond to ethical consumers while another focuses on how to address the needs of vulnerable consumers. |
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(S2) International awareness. Many of the issues pertain to globalisation. |
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(S3) Lifelong learning skills. The module is designed to colour how students approach working life upon graduation. |
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(S4) Ethical awareness. Each essay that students write in the assessment has an ethical slant. |
Teaching and Learning Strategies |
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2 hour lecture x 5 weeks |
Syllabus |
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Marketing ethics and ethical consumers; Gender and marketing; The politics of consumption; Consumer and brand activism; Race, ethnicity, and marketing; Consumer vulnerability and consumer wellbeing. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |