ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Strategic Management
Code ULMS354
Coordinator Professor MO Zundel
Strategy, IB and Entrepreneurship
M.Zundel@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2023-24 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

 7

         31
Timetable (if known)              
Private Study 119
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Assessment 1: Individual Business Report Assessment Type: Coursework Size: 3.000 words Weighting: 100% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Ano  0    100       

Aims

The module aims;

To examine the basic principles of business strategy;
To focus attention on the way strategic decisions are made and the influencing factors;
To provide students with a critical understanding of the strategy process;
To provide students with an understanding of the planning process through industry, macro-economic and resource analysis;
To provide students with an understanding of how to develop a business and corporate level strategy for businesses

Learning Outcomes

(LO1) Students will be able to demonstrate an awareness and understanding of the 'strategic management' process

(LO2) Students will be able to demonstrate an ability to think critically and analyse various sources of information relating to the management of strategy

(LO3) Students will be able to demonstrate an ability to conduct an internal analysis and identify competitive advantage

(LO4) Students will be able to demonstrate an ability to conduct an external analysis and identify the impact to the strategy creation

(LO5) Students will be able to demonstrate an ability to create and evaluate a variety of business and corporate level strategies

(LO6) Students will be able to demonstrate an awareness of the range of forces that influence the formulation and implementation of strategy

(LO7) Students will be able to demonstrate an ability to research and provide both academic and personal employment-relevant written communication concerning strategic management theories, policies and practices, in a human resource management context

(S1) Problem Solving

(S2) Commercial Awareness

(S3) International Awareness

(S4) Verbal and Written Communication Skills

(S5) Flexible and Adaptable

Teaching and Learning Strategies

Teaching Method 1: Lecture
Scheduled Directed Student Hours: 24
Description: 2 hours lecture each week on the topics specified in the syllabus
Attendance Recorded: Yes

Teaching Method 2: Seminars
Scheduled Directed Student Hours: 7
Description: 6 seminars on module content and 1 seminar on assignment feedback
Attendance Recorded: Yes

Self-Directed Learning Hours: 119
Description: engage with the module’s learning material after the lectures and the seminars in order to enhance their understanding on the taught topics

Skills Mapping

Skill: Problem Solving
How is it developed: Through the case studies discussed in seminars
Mode of Assessment (if applicable):

Skill: Commercial Awareness
How is it developed: In lectures and seminars by engaging with the taught topics and by research for/writing the assignment
Mode of Assessment (if applicable): Coursework

Skill: International Awareness
How is it developed: In lectures and seminars by engaging with the taught topics and by research for/writing the assignment
Mode of Assessment (if applicable): Coursework

Skill: Verbal and Written Communication Skills
How is it developed: In the assignment students will to communicate effectively how they developed their strategy, in the seminars students will have to work in small groups on a case study and communicate their findings to the class
Mode of Assessment (if applicable): Coursework

Skill: Flexible and Adaptable
How is it developed: In seminars and when researching for/writing the assignment
Mode of Assessment (if applicable): Coursework

Syllabus
 

Introduction to Strategy: What is strategy? Mission, Vision, Strategy Horizons
External Environment analysis; industry analysis, competitor analysis, macro-economic environment analysis
Internal Environments; resources and capabilities, value adding activities, competitive advantage
Growth Strategies; Market Penetration, Market Development, Product Development, Diversification
Evaluating Strategies; Suitability, Acceptability, Feasibility
Corporate Level Strategy; Strategic Alliance, Merging & Acquisition, Joint Ventures, Integration process
Global Strategy; Entering a foreign market, location advantage, institutions

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.