ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Business Modelling and Innovation
Code ULMS241
Coordinator Dr Z Djebali
Strategy, IB and Entrepreneurship
Z.Djebali@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2024-25 Level 5 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

6

      6

36
Timetable (if known)              
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1: Group Entrepreneurial Plan ‘Pitch Deck’ Assessment Type: Presentation Duration / Size: Max 10 slides (10 minutes inc. Q&A) Weighting: 60 % Reassessment Opportunity: Yes Penalty for     60       
Assessment 2: Individual Personal Reflection Assessment Type: Coursework Duration / Size: 1000 words Weighting: 40 % Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalt    40       

Aims

This module is designed to provide students with an in-depth understanding of the application of business modelling and innovation in entrepreneurial ventures. This module aims to:
1. Explore the concepts of innovation and entrepreneurship in a wide range of contexts.
2. Provide a range of business modelling tools/frameworks to design, evaluate, and analyse sustainable and disruptive business models.
3. Identify innovative business models that create, deliver, and capture value.


Learning Outcomes

(LO1) Students will be able to demonstrate a broad understanding of entrepreneurship and innovation and how to identify and exploit entrepreneurial opportunities.

(LO2) Students will be able to apply knowledge and skills in evaluating business models and the role of environmental, social and Governance (ESG) into innovating business models

(LO3) Students will be able to apply entrepreneurial processes across different national and international business contexts

(LO4) Students will be able to critically evaluate relevant information/trends to inform decision making.

(LO5) Students will be able to communicate and pitch their entrepreneurial opportunity in a persuasive way.

(LO6) Students will be able to reflect critically on entrepreneurial learning and entrepreneurial tendencies.

(S1) Adaptability

(S2) Problem-solving Skills

(S3) Numeracy

(S4) Commercial awareness

(S5) Teamwork

(S6) Organisational skills

(S7) Communication skills

(S8) International awareness

(S9) Lifelong learning skills

(S10) Ethical Awareness


Teaching and Learning Strategies

Teaching Method 1: Lectures
Scheduled Directed Student Hours: 24
Description: The active teaching and learning strategy is designed to develop students’ innovation, creativity and intrapreneurial mindset through an understanding of corporate entrepreneurship as a field of academic study and practice, and the application of theoretical frameworks/tools to practical business problems.
Attendance Recorded: Yes

Teaching Method 2: Seminars
Scheduled Directed Learning Hours: 6
Description: students will be given preparatory activities each week to attend the seminars prepared and to discuss and brainstorm ideas with their peers. Students are required to participate proactively during the seminar sessions and peer to peer feedback form an integral part of this module. Discussion questions may be posted on the VLE to consolidate/enhance learning.
The seminars, in small groups, provide an opportunity for students to apply their learning and develop te chniques and tools to support with their assessments. Students are required to work with their designated groups (unscheduled directed student hours) that they can arrange flexibly and around their peers’ availability. This is for the purpose of preparatory work for the seminars and also for the assessment (Group Business Plan Pitch Deck).
Attendance Recorded: Yes

Teaching Method 3: Group Study
Scheduled student hours: 6
Description: Students are required to work with their designated groups that they can arrange flexibly and around their peers’ availability. This is for the purpose of preparatory work for the seminars and also the assessment (Group Business Plan Pitch Deck).
Attendance Recorded: No

Self-Directed Learning Hours: 114
Description: Students will be expected to undertake background and follow-up reading, and to access materials via the web and University’s VLE using the remaining private study hours for their learnin g.

The following modules are pre-requisites for this module:
• Introduction to Innovation and Entrepreneurship (ENT101TC)
• Entrepreneurship Concepts and Practices (ENT205TC)
• Futurology and Business Opportunities (ENT206TC)

Skills Mapping

Skill: Adaptability
How is it developed: Students will take part in group learning and will have the opportunity to adapt and develop their practice as a form of lifelong learning.
How is it assessed (is applicable): Presentation

Skill: Problem-solving skills
How is it developed: Students will engage in a number of class and group work activities to study and analyse disruptive business models where problems are set for them to examine and solve.
How is it assessed (is applicable): Presentation

Skill: Numeracy
How is it developed: Students will have the opportunity to develop numeracy, written and oral communication skills through group discussions, le arning groups, and assessment.
How is it assessed (is applicable): Presentation

Skill: Commercial Awareness
How is it developed: The nature of the module in terms of delivery will enable students to develop skills and practical experience in entrepreneurial planning and leadership and understanding of complex business models in using their learning/communications environment.
How is it assessed (is applicable): Presentation and Coursework

Skill: Teamwork
How is it developed: Working within learning groups, students will experience the value of peer support and critique.
How is it assessed (is applicable): Presentation

Skill: Organisational skills
How is it developed: This will be evident in the students’ independent organisation and management of their lecture attendance, group work, assignments and coursework and by meeting deadlines.
How is it assessed (is applicable): Presentation and Coursework

Skill: Communication skills< br/>How is it developed: Students will be required to work together in groups to develop and deliver a pitch deck which will enable them to exercise and improve their communications skills. Also, producing a well-developed entrepreneurial plan (pitch deck) will encourage students to communicate their ideas to relevant stakeholders.
How is it assessed (is applicable): Presentation

Skill: International awareness
How is it developed: Students will explore the development and challenges of entrepreneurship and innovation across different national and cultural values, contexts and frameworks.
How is it assessed (is applicable): Presentation and Coursework

Skill: Lifelong learning skills
How is it developed: Students will take part in action learning and will have the opportunity to develop and practice this method as a form of lifelong learning.
How is it assessed (is applicable): Presentation and Coursework

Skill: Ethical awareness
How is it devel oped: Students will gain theoretical and practical tools with which to identify, analyse and evaluate ethical challenges within and affecting entrepreneurship. Students will develop self-awareness of their personal values and ethical beliefs.
How is it assessed (is applicable): Coursework


Syllabus

 

This module covers the following topics:
• Introduction to entrepreneurship and innovation.
• Business modelling and value creation.
• Entrepreneurial tool: Business Model Canvas
• Strategies for innovating the business models canvas and enhancing organisational value
• Entrepreneurial leadership and capital resourcing
• Entrepreneurial planning
• Communication strategies in an entrepreneurial context
• Pitching


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.