ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Digital Strategy
Code EBUS605
Coordinator Professor T Bektas
Operations and Supply Chain Management
T.Bektas@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 18

        6

12

36
Timetable (if known) 90 mins X 1 totaling 18
 
        60 mins X 1 totaling 6
60 mins X 1 totaling 12
 
 
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Individual assignment. There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment.  -2000 words    50       
Group video (or narrated slide deck). There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment.  3-5 minutes    50       

Aims

The aim of this module is to give the student an understanding of the processes involved in developing a strategy for digital business and the business issues involved in deploying such a strategy. Important elements include an examination of the approaches to strategy formulation, an evaluation of the emergent digital business models, business process re-design for digital business, digital business applications and technologies, and managing and planning for digital business. Extensive use will be made of case study material.


Learning Outcomes

(LO1) To be able to define the principles of business strategy;

(LO2) To be able to identify business capabilities and business strategies enabled by digital technologies;

(LO3) To be able to analyse, and constructively criticise an existing digital business strategy;

(LO4) To be able to formulate a new digital business strategy using a systematic approach;

(LO5) To be able to exemplify the conceptual elements of digital business strategy in practical applications from across the globe;

(LO6) To be able to assess and compare different digital strategies employed by organisations operating internationally.

(S1) Problem solving skills. Students will develop problem solving skills during lectures, analysis of case studies and in preparing for coursework assignments.

(S2) Teamwork. Students will develop teamworking skills through the group assessments and formative presentations.

(S3) Communication skills. Students will develop their communication skills by working in groups and delivering presentations to their peers.

(S4) Commercial awareness. Students will develop their commercial awareness skills through coverage of commercial organisations described in various case studies.


Teaching and Learning Strategies

Hybrid delivery, with social distancing on campus.

1 hour online asynchronous learning per week x 12 weeks
1.5 hour face-to-face synchronous lecture per week x 12 weeks
1 hour face-to-face peer-to-peer learning every other week (unscheduled) x 6 weeks
Self-directed learning x 114 hours


Syllabus

 

An introduction to business strategy and a strategy framework;

External analysis, the macro-environment, industry structure and market segmentation;

Internal analysis and core competencies;

Strategy options in digital markets;

Sustaining competitive advantage over time;

Exploiting new market spaces;

Creating and capturing value in digital business;

Choosing the appropriate strategy for internal organisation;

Choosing the appropriate strategy for interaction with suppliers;

Choosing the appropriate strategy for interaction with users.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.