ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title Racecourse and Event Management
Code ULMS607
Coordinator Mr N Coster
Strategy, IB and Entrepreneurship
Neil.Coster@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2020-21 Level 7 FHEQ Second Semester 10

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

ULMS618 INTERNATIONAL HORSERACING INDUSTRIES 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 28

          28
Timetable (if known)              
Private Study 72
TOTAL HOURS 100

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Individual written assignment There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): Semester 2  -2500 words    70       
Group Crisis Management Scenarios and Presentation There is a resit opportunity. Standard UoL penalty applies for late submission. This is not an anonymous assessment. Assessment Schedule (When  2 hours    30       

Aims

To introduce students to concepts within racecourse and event management;

To enable students to identify, understand and analyse the distinct features of racecourse and event management and how these work successfully especially in the thoroughbred horseracing industries.


Learning Outcomes

(LO1) To understand and develop an ability to critique the key characteristics and specific challenges and strategic options of Racecourse and Event Management.

(LO2) To acquire specific knowledge and understanding of Racecourse and Event Management and how to research Racecourse and Event operations and market demand.

(LO3) To understand and evaluate the business and financial drivers of success in Racecourse and Event Management and what underpins this.

(LO4) To understand what is specific about Racecourse management and how to meet the challenges of operating and marketing successfully within these.

(S1) Understanding of key racecourse and event management concepts. Developed through lectures and case discussions.

(S2) Teamwork skills. Developed through group presentations, case discussions.

(S3) Organisation skills. Developed through group presentations, individual assignments.

(S4) Communication skills. Developed through case study discussions, lectures, group presentations.

(S5) IT skills. developed through assignment and group presentation.

(S6) Independent research skills. Developed through individual assignment and group presentation preparation.

(S7) International awareness. Developed through lectures, case discussions, group presentations.


Teaching and Learning Strategies

Lectures x 28 hours
Lectures will be split into 8 half-day packages and combined with opportunity for unassessed group work and discussion to assist learning.

Self-directed learning x 72 hours
Independent study


Syllabus

 

Delivery of the two major strands of thoroughbred racing at race meetings;

Crowd management and the racecourse experience;

Transport and logistics;

Security and venue safety;

Extending the event portfolio and event management of the two major strands of thoroughbred racing;

Managing bookmaker permits, licenses and licensing;

Facility management and managing non-raceday events and facilities;

Monitor and solve customer service problems.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.