ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
Code ULMR601
Coordinator Dr CG Marechal
Work, Organisation and Management
G.Marechal@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2020-21 Level 8 FHEQ Second Semester 0

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours           24

130

2

24

180
Timetable (if known)              
Private Study 220
TOTAL HOURS 400

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Research Report Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): Semester 2  -5000 words    70       
Presentation Standard UoL penalty applies for late submission. This is not an anonymous assessment. Assessment Schedule (When): Semester 2  15 minutes plus 5 mi    30       

Aims

To immerse the student in a thorough grounding in qualitative approaches in business and management research.


Learning Outcomes

(LO1) Capacity to critically evaluate key methodologies and methods associated with qualitative research approaches, including case study work; interviews, focus groups, non/participatory observation, ethnography, visual data

(LO2) Appreciation of the strengths and weakness of different approaches, including the viability of plural approaches and the role of the researcher

(LO3) Awareness of ethics of research practice associated with issues including expert power, data confidentiality, participant influence, personal judgement

(S1) Communication skills. Students will have opportunities to develop written and oral communication skills through group discussions, in-class presentations and coursework. This will be assessed by written assignment.

(S2) Problem solving skills. Students will be challenged to think critically about organisational issues and dilemmas. They will do this by gathering and synthesising information, analysing alternative perspectives and options and presenting a considered opinion or course of action in their course assessment.

(S3) IT Skills. Students will have opportunities to improve their ICT skills. Students will demonstrate skills in the use of software applications including word processing, visual presentations, data bases, spreadsheets and using the internet for information searches in the course of researching and presenting coursework.

(S4) Organisational skills. This applies to all modules of the programme and is relevant for planning scheduled work and meeting assessment deadlines. This will be evident in the students’ independent management of their assignments and coursework and by meeting coursework deadlines.


Teaching and Learning Strategies

Mixed, hybrid delivery, with social distancing on campus

The module leader as well as invited guest lecturers will employ a variety of learning methods within each session, including group discussions and debates and practical hands on workshops to allow students to practice qualitative data analysis.

Online synchronous workshops x 24 hours
Theoretical overview of specific research issues and methods + elements of implementation.

Face-to-face meetings x 2 hours

Project proposal x 24 hours
Mini research project. Students will prepare a research project proposal on an area of their choice. They will define clear research questions, review the relevant literature, suggest an appropriate qualitative methodological design to answer their research question(s) and undertake some form of qualitative data analysis of an appropriate secondary data source relevant to their project.

Project x 130 hours (unscheduled, i.e. time spent away from the timeta bled sessions but directed by the teaching staff).

Self-directed learning x 220 hours.


Syllabus

 

Introduction: What is qualitative research practice?;

Qualitative research design;

Qualitative data collection approaches;

Qualitative data analysis approaches;

Ethics and reflexivity in qualitative research;

Writing and publishing qualitative papers


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.