ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title INTERNATIONAL MARKETING
Code MKIB356
Coordinator Miss VK McCall
Marketing (ULMS)
V.Mccall@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2020-21 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
MKIB153 FUNDAMENTALS OF MARKETING; MKIB225 INTERNATIONAL BUSINESS; MKIB253 INTERNATIONAL MANAGEMENT; ULMS101 FUNCTIONS OF BUSINESS I; ULMS102 FUNCTIONS OF BUSINESS II 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours   12

       22

12

 46
Timetable (if known)           120 mins X 1 totaling 22
  		 
Private Study 104
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Assessment 1: Individual Essay Assessment Type: Coursework Size: 3000 words Weighting: 100% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anon  -3000 words    100       

Aims

This module aims:

to introduce students to the international environment for marketing;

to build an appreciation of how they might go about building international activities;

to introduce students to the concept of global marketing management;

to develop an understanding of the key types of international transitions.

Learning Outcomes

(LO1) Students will be able to identify and write critically and creatively about a case study focused on the major changes in international marketing environments, the ethical issues involved and their impact on the marketing activities of businesses.

(LO2) Students will be able to identify and critically apply key international marketing theories and concepts to specific contexts

(LO3) Students will be able to develop marketing strategies appropriate to industrialised, developing and/or less developed economies, and identify and explain the relevant sources of information and analysis necessary to support the appropriate strategy.

(S1) Problem solving skills

(S2) Commercial awareness

(S3) Organisational skills

(S4) Communication skills

(S5) IT skills

(S6) International awareness

(S7) Team work

(S8) Ethical Awareness

Teaching and Learning Strategies

Teaching Delivery: Mixed, hybrid delivery with social distancing on campus.

Teaching Method 1 –Online Asynchronous Learning Activity
Description: The focus of sessions is on the disseminating key ideas of International Marketing in particular where they deviate from or are similar to, traditional home marketing theory and practice.
Unscheduled Directed Student Hours: 22
Attendance Recorded: Yes

Teaching Method 1 – Seminar
Description: The focus of the active learning seminars is on applying weekly theory and concepts to real world examples. At the weekly seminars, students will lead and engage in discussion and debate based on their prior reading of weekly course materials. This will be an opportunity to discuss the key ideas of International Marketing, in particular where they deviate from or are similar to, traditional home marketing theory and practice.
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes

Teaching Method 2 - Synchronous Online Sessions
Description: Synchronous online sessions will provide summaries of weekly concepts, overviews of weekly tasks, assessment guidelines and opportunities for Q&As.
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes

Teaching Method 3 –Group study
Description: The collaborative discussion boards will provide a space for students to reflect on their learning and discuss weekly theory and concepts as a group. These are linked to weekly themes and to the assignment. Students will be expected to consider academic theory in relation to practical examples during their discussions.
Scheduled Student Hours: 12
Attendance Recorded: No

Self-Directed Learning Hours: 91
Description: Students are expected to prepare for Active Learning Seminars and Collaborative Discussion Boards by reviewing weekly course materials. To ensure that students are fully engaged wi th the seminars they are expected to search for and identify additional relevant journal articles associated with the topic theme for each week.

Non-modular Requirements
Either MKIB153 or ULMS101/102, plus either MKIB225 or MKIB253

Skills/Other Attributes Mapping

Skills / attributes: Problem solving skills
How this is developed: Developed through assignment
Mode of assessment (if applicable): Individual Coursework

Skills / attributes: Commercial awareness
How this is developed: Developed through assignment
Mode of assessment (if applicable): Individual Coursework

Skills / attributes: Organisational skills
How this is developed: Developed through assignment
Mode of assessment (if applicable): Individual Coursework

Skills / attributes: Communication skills
How this is developed: Developed through assignment
Mode of assessment (if applicable): Individual Coursework

Skills / attributes: Digital Fluency
How this is developed: Assignment
Mode of assessment (if applicable): Individual Coursework

Skills / attributes: International awareness
How this is developed: Assignment
Mode of assessment (if applicable): Individual Coursework

Skills / attributes: Team work
How this is developed: Assignment
Mode of assessment (if applicable):

Skills / attributes: Ethical Awareness
How this is developed: Assignment
Mode of assessment (if applicable):

Syllabus
 

An Introduction to International Marketing
International social and cultural environments
International political and economic environments
International Marketing and internationalisation theories, concepts and models, national competitive advantage
International Market Research and Selection
Mode of entry decisions
Adaptation and Standardisation of the International Marketing Mix
International Marketing Relationships and Networks
Ethical Issues in International Marketing

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.