ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title CRITIQUING MARKETING
Code ULMS791
Coordinator Dr A Daskalopoulou
Marketing (ULMS)
A.Daskalopoulou@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2020-21 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 6

12

      24

6

48
Timetable (if known)              
Private Study 102
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Individual written assignment There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): 2  -2500 words    100       

Aims

To develop the fundamental knowledge of marketing disseminated in other modules and provoke critical thinking;

To provide an opportunity for students to consider alternative approaches to the study of marketing;

To examine the development of marketing thought and theory, as well as contemporary issues, alternative perspectives, and critical insights.


Learning Outcomes

(LO1) Support the development of marketing students as autonomous learners and independent thinkers;

(LO2) Extend the imagination by drawing creative interdisciplinary links within a diverse field of study;

(LO3) Enable future marketing managers to engage with leading-edge theory in a positive and open-minded way;

(LO4) Envisage the impact of current and future trends on the role and implementation of marketing;

(LO5) To encourage further research and enquiry into the 'edges' of the discipline.

(S1) Commercial awareness. The module is designed to help students gain knowledge and understanding of the business world, for example one workshop focuses on how marketeers can respond to ethical consumers while another focuses on how to address the needs of vulnerable consumers.

(S2) International awareness. Many of the issues pertain to globalisation.

(S3) Lifelong learning skills. The module is designed to colour how students approach working life upon graduation.

(S4) Ethical awareness. Each essay that students write in the assessment has an ethical slant.


Teaching and Learning Strategies

Mixed, hybrid delivery, with social distancing on campus

Face-to-face seminars x 12 hours
Asynchronous learning x 24 hours
Synchronous learning x 6 hours
Group study x 6 hours
Self-directed learning x 102 hours


Syllabus

 

Marketing ethics;

Gender and marketing;

Critical consumption;

Marketing to vulnerable consumers;

Counterculture;

Consumer wellbeing.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.