ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | Marketing Yourself in Football | ||
Code | ULMS612 | ||
Coordinator |
Prof S Bridgewater Marketing (ULMS) Sue.Bridgewater@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2019-20 | Level 6 FHEQ | Continuing Education Session | 20 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
18 |
12 |
24 |
54 | |||
Timetable (if known) | |||||||
Private Study | 146 | ||||||
TOTAL HOURS | 200 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 1 There is a resit opportunity. Standard UoL penalty applies for late submission. Assessment Schedule (When) :N/A | 2000 words | 100 |
Aims |
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To introduce students to the key concepts within marketing and personal branding; To develop students’ knowledge and understanding to enable them to reflect upon the ways in which they might best market themselves with in the football industry, eg interviews, CVs and media; To provide students with the skills to enable them to prepare themselves for interviews and enhance their career potential. |
Learning Outcomes |
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(LO1) To understand and critically reflect upon key marketing concepts, personal branding and how these relate to the football manager. |
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(LO2) To understand the ways in which football managers market themselves through media, interviews and CVs |
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(LO3) To develop media handling skills |
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(LO4) To develop public speaking and interview skills |
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(S1) Communication Skills |
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(S2) ITC Skills |
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(S3) Personal effectiveness skills |
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(S4) Time management skills |
Teaching and Learning Strategies |
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Teaching Method 1 - Lecture Teaching Method 2 - Seminar Teaching Method 3 - Group Project |
Syllabus |
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Personal Branding; |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |